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The missing layer in your
product operating system
Connecting capital allocation decisions to product lifecycle execution so every funded initiative is tracked from business case to market outcome.
INTELLIGENT CASE BUILDING
Build investment cases through conversation, not spreadsheets.
The AI Wizard explores 5 business case concepts — product & market, revenue model, unit economics, investment, and risk — then generates a complete financial model in real time.
- 22 revenue model types auto-detected
- Live financial panel updates as you answer
- Export-ready investment case in minutes
OBJECTIVE SCORING
IRR gates. Weighted scoring. Objective Go/No-Go.
Every case passes through financial gates and a 5-dimension weighted scoring engine. No more funding decisions based on who tells the best story.
- Automatic IRR and margin thresholds by model
- Band classification: Strong Go through Hold
- Side-by-side comparisons across the portfolio
GATED LIFECYCLE
Track every initiative through 8 gated phases.
From Ideation through Optimize & Support, every funded initiative progresses through defined gates with governance scaled to investment size.
- Kanban and list views with real-time KPIs
- Bidirectional Jira integration
- Gate reviews with defined criteria and reviewers
MARKET ACCOUNTABILITY
Projected vs. actual. Early detection, not post-mortems.
Products that graduate from the pipeline are monitored against the returns their business case promised. Health scoring flags variance before it becomes a crisis.
- Automated health scoring across 4 dimensions
- Variance analysis: projected vs. actual performance
- Lifecycle tracking from Introduction to Decline
MORE THAN A CHATBOT
AI writes the document.
CAM runs the system.
Anyone can prompt an AI to draft a business case. CAM gives your organization the operating system to evaluate, fund, execute, and measure every investment.
Consistency
Same financial lens, same risk categories. Leadership can stack-rank investments apples to apples.
Portfolio Visibility
A dashboard of all active requests, approved cases, and in-flight initiatives — not scattered documents.
Accountability Loop
Jira integration tracks execution against the case. Milestones, spend, and value realization — closed loop.
Institutional Memory
Every case compounds organizational learning. Which assumptions were wrong? What patterns predict success?
Governance & Audit
Routing, version history, and audit trail that lives somewhere more durable than a chat transcript.
THE THROUGH-LINE
Case. Initiative. Product.
Every dollar allocated is connected to a measurable outcome.
Investment Case
Structured business case with financial models and scoring
Initiative
Tracked through gated PDLC phases with governance
Product
Monitored in portfolio with health scoring and variance
QUANTIFIED OUTCOMES
Measured impact, not marketing promises.
Research-backed outcomes from organizations that treat capital allocation as a discipline.
0Faster funding decision cycles
0Recovery of wasted innovation spend
0Days earlier underperformance detection
0More likely to outperform on allocation
See CAM in action.
Request a personalized demo for your team.